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Find the One Thing in your business you need to focus on now

Check whether AI is that One Thing.

Take each test to assess the impact of AI and determine what's holding your business back.

I work with founders, owners and leaders who want to put their time and money in the right place, see an opportunity in AI, and worry about it too.  

Then decide
The One Thing that matters

“I’m a problem solver who leads by doing. I fix what’s broken, get things shipped and modernise businesses, often where there’s no playbook.”

Mark Johnston

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Does this sound familiar?

  • You feel you should be using more AI, but don't know where to start.
  • You worry AI will replace what you do, and wonder where your profit will come from in three years.
  • You know something isn’t working, but you can’t pinpoint what.
  • You’re constantly firefighting, fixing one problem after another.
  • Growth feels harder than it should.
  • You can’t plan ahead with any confidence.
  • Your team is anxious, frustrated or stretched thin.

If so, you need to find the one thing that matters.

It will move your business forward more than anything else. 

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I call it the One Thing. Once you find it, you know where to act. Before you spend money fixing it, check AI isn't about to replace what you do. I can help. 

AI for the right reasons

Three in four UK businesses using AI say it hasn't changed their revenue yet. Usually nobody pointed it at the One Thing that could move the business forward.

AI for the right reasons.

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I find that one thing first. Then AI goes to work on it, and we measure every gain against where you started. If AI isn't the right answer for your business, I'll tell you.

How it works

“He built up a picture before forming a view, asking questions and finding things out for himself.”

Henry Garner, CTO, JUXT

£300m

Of products & services developed, delivered & supported annually to 130+ countries

Why work with me?

I've run large operations myself.

£600m

Services procured and managed annually, through 100s of service partners

500+

People led through organisational development, digital transformation & AI adoption

5+

Years establishing an AI business selling into global banks & regulators

“Mark does not prevaricate. He takes a considered approach and will always seek to move forward at pace.”

Edwin Side, Sales leader, Gearset

“He looked to draw out ideas in others and empower them to run with them. He was someone you wanted to do your best work for.”

Karen Rouse, Head of Operations, Cambridge University Press & Assessment

Ways to work together

Four ways, from a two-hour Short List to me staying on as part of your team until the work carries itself.

Find what matters, so you can act decisively and get your business moving forward.

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